Givi do Brasil 20th Anniversary

05/11/2023

Almost 300 guests from all over South America and Europe took part in a mega-event held last March: employees, traders, local authorities, managers from the Italian headquarters, customers and businesspeople from the motorcycle sector in South and Central America. The 20th Anniversary of GIVI DO BRASIL was divided into two separate events, with attention lavished on every detail.

The first of these consisted of a 4-day motorcycle tour, planned specifically to give Italian and South American customers and employees an experience in the saddle. Participants set out from the GIVI plant in Pindamonhangaba for the highs and lows of Mantiqueira Paulista, a rugged landscape with Natural Monument status in the Brazilian state of São Paulo. The complete travel report has been published on the GIVI EXPLORER portal.

The second part of the festivities, which began the day after the tour ended, was held at the GIVI DO BRASIL headquarters. After being greeted, guests were split into groups and taken on visits around the two facilities, production and logistics. They enjoyed a close look at the different production processes and shipping procedures through which a wide range of “made in Brazil” products find their way from here to end customers all over the continent, thanks to GIVI’s distribution channels.

In the afternoon, the schedule paid homage to the world of MotoGP with an autograph signing by Brazilian racer Eric Granado, four-time SuperBike Brasil champion and star of the national motorcycling scene. A truly top rider, Eric is currently competing in the MotoE World Cup championship with Lucio Cecchinello'sLCR team.

Our history in Brazil

Let’s turn the clocks back to 2003, when the foundations were being laid to start up GIVI production for the South American markets. On 28 May of that year, GIVI DO BRASIL opened its doors for the first time in Pindamonhangaba, in the state of São Paulo.

THE STORY IN NUMBERS - Today, the branch can boast two different divisions: a production unit and a logistics unit.

PLANT 1 covers an area of 22,605 m2, 2,400 of which are indoors, and represents the “Logistics unit and Warehouse”

PLANT 2 covers an area of 25,980 m2, 3,600 of which are indoors, and consists of “Research and Development” and the “Production unit”.

In total, they are staffed by around 70 employees who work every day in production and customer service, and to satisfy the demand for GIVI products on the Brazilian and Latin American markets.

GIVI’s production in Brazil is set up to take care of every stage of the process, from moulding to painting the finished product, with a particular focus on rigid cases in plastic and aluminium for the rear and sides, along with the manufacture of supporting plates, various metal parts, carrier bags, engine guards…

Over the last two decades, GIVI’s Brazilian branch has gone from one success to another to become a genuine benchmark for South American motorcycle markets. Its leading sales position is well deserved, and a source of pride for every single member of the company.