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GIVI’s presence in Brazil, in the form of its own production facility, has reached an important milestone! Read on to learn how we celebrated the 20th anniversary of the South American branch, as well as some interesting facts about the market for motorcycles in this far-off country, which is in the top ten of nations where over one million of these vehicles are registered every year.

Let’s turn the clocks back to 2003, when the foundations were being laid to start up GIVI production for the South American markets. On 28 May of that year, GIVI DO BRASIL opened its doors for the first time in Pindamonhangaba, in the state of São Paulo. THE STORY IN NUMBERS - Today, the branch can boast two different divisions: a production unit and a logistics unit.PLANT 1 covers an area of 22,605 m2, 2,400 of which are indoors, and represents the “Logistics unit and Warehouse”PLANT 2 covers an area of 25,980 m2, 3,600 of which are indoors, and consists of “Research and Development” and the “Production unit”.In total, they are staffed by around 70 employees who work every day in production and customer service, and to satisfy the demand for GIVI products on the Brazilian and Latin American markets.GIVI’s production in Brazil is set up to take care of every stage of the process, from moulding to painting the finished product, with a particular focus on rigid cases in plastic and aluminium for the rear and sides, along with the manufacture of supporting plates, various metal parts, carrier bags, engine guards…Over the last two decades, GIVI’s Brazilian branch has gone from one success to another to become a genuine benchmark for South American motorcycle markets. Its leading sales position is well deserved, and a source of pride for every single member of the company.

Our history in Brazil

Article

Givi do Brasil 20th Anniversary 

We enter the cycle world of the company. We do so from the front door, with a flurry of questions for communication coordinator Paolo Marini and designer Andrea Zambelli.

ANDREA ZAMBELLI - Design Department

Inside Givi Givi Bike

Taking Indonesia by storm: Founded in 1978 in Flero, Italy, GIVI is now one of the best-known Italian companies in the worldwide motorcycling community thanks to the vast range of high-quality accessories it produces. It is constantly expanding (currently in 85 countries), particularly in markets on the Asian continent, where the newest addition to the family is GIVI INDONESIA.

This latest achievement — like all our other triumphs in this part of the world, for that matter — is the result of the incredible work carried out since the foundation of GIVI ASIA in 1994 in Kuala Lumpur, Malaysia. The development of the Indonesian market began in 2013. Our collaboration with the local distributor continued to grow and deepen into a consolidated partnership, eventually resulting in PT. GIVI INDONESIA (the Indonesian name for GIVI INDONESIA) in 2017. This was followed by transferring our offices to CIKUPA, TANGERANG (in the province of Banten and the Jakarta metropolitan area, on the island of Java). Here, in addition to the establishment of a purpose-built commercial hub for the expansion of the business, a research and development workshop was created and equipped just like the R&D unit at Italian headquarters.GIVI INDONESIA has a vital role to play, as the hub is also responsible for all marketing and distribution activities for the entire archipelago, which represents over 270 million inhabitants, 85% of whom use scooters and motorcycles with an average capacity between 125 cc and 250 cc for their everyday transport needs.Indonesia is home to the production sites of many leaders in the automotive industry, which began to establish a presence here in 1971. The sector is currently considered and is set to remain one of the Big Five propelling economic growth in Indonesia, particularly given the imminent expansion of the electric segment — the subsoil here is rich in nickel, a metal which is indispensable for the production of batteries.Getting back to GIVI, this extraordinary Country, with its continual social and economic developments, immediately made its enormous potential clear to us in terms of the market for accessories for two-wheeled vehicles, giving us a venue for our most innovative products.

GIVI INSIDE - GIVI INDONESIA

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Established in Malaysia in 1994 to manufacture and distribute GIVI accessories, today the company manages more than 20 networks of distributors in Vietnam, Indonesia, Japan, Taiwan, Singapore, Hong Kong and Thailand.

This was the day of celebrations.The meeting with the trade press monopolized the morning: a tour of the GIVI Asia headquarters, in Bukit Beruntung, for a work briefing, followed by a wonderful motorcycle tour led by Hendrika and Umberto Visenzi, that took the group to the prestigious Grand Ion Delemen Hotel in Genting Highlands (known as the “Malaysian Las Vegas”). Here there was the presentation, followed by lunch, of the new product range, including hard cases, soft bags, helmets and rainwear. The many appointments of the day were crowned by the highlight: a gala dinner in the hotel’s splendid ballroom, attended by the company’s top management and the most important dealers and independent distributors in the Asia area.Guests were entertained by displays of traditional dancing and music… in short, a grand event to celebrate an important milestone. But how did GIVI Asia come about? How did it develop over the past 25 years? What challenges are expected in the future?To find out, we interviewed two “big shots”, Mr. On Hai Swee, Managing Director, and Mr. Joseph Perucca, Overseas Operations Director.

GIVI Asia 25th Anniversary-Interview

Special attention to comfort and practicality

Shells designed with undercut

Next-generation design, inspired by automotive engineering

Tutorial

GIVI presents the Urban collection

A strategic step to expand support for customers and dealers in the Asian market.

Givi do Brasil 20th Anniversary

Inside Givi Givi Bike

GIVI INSIDE - GIVI INDONESIA

Givi do Brasil 20th Anniversary

GIVI INSIDE - GIVI INDONESIA

GIVI Asia 25th Anniversary-Interview

Tutorial

Special attention to comfort and practicality

Shells designed with undercut

Next-generation design, inspired by automotive engineering

Press releases

Press review

GIVI presents the Urban collection

Official launch of the GIVI X.26 Trail helmet: protection and lightweight design

Motorcycling: “GIVI revolutionizes the top case with Trekker 3"